Local search (Local SEO) Optimisation
Local SEO is the process of ‘optimising’ your online presence to attract more business from relevant local searches. These searches take place on various search engines. Roughly 2.7 billion searches are being done every day by people seeking nearby goods, services, and resources. Local search results are triggered when:
- A user’s location is shared
- One searches for a product/service “near me”, or uses a location in their search query
- A product or service is typically acquired locally.
What is local search?
There are many ways to optimise your business for local search, but the most important thing to understand is that in order for your business to appear as a relevant result for certain queries, search engines want to ensure that your business listing has accurate, consistent and up-to-date information available to (potential) customers. If you provide rich business data on various different platforms, search engines will see your business as authentic and credible. This trust goes into services like Apple and Google Maps so it is very important to have up-to-date information.
Why use local search optimisation?
78% of location-based searches will lead to offline conversion. And local search has grown 600% in the last five years. In order to appear within Google’s Local 3-Pack (on the right), you need to optimise your Google My Business profile. When trying to prioritize, it can help to think of the website as the #1 digital asset of most brands you’ll market, but that Google My Business marketing will be #2.
Services
GMB reporting
- Have a single-platform overview of all your locations’ key data.
- Reduce monitoring time to ~30 minutes a week.
- Export your data to keep track of your historic performance on local search.
Local search strategy
- Take your strategy to the next level. Use our knowledge based on years of experience to get a jump start on Local.
Local search optimisation
- Optimise your location data.
- Gain additional discovery search impressions.
- A/B test any changes and see how it affects your discoverability on local search.
Content strategy
- Learn how to post relevant content across 125+ global networks for the widest possible reach and the strongest local brand presence.
- Gain extra footfall and customer engagement.
- Be smart about what works and what doesn’t.
Reputation management
- Have a strategy on how to handle both positive and negative feedback so that it serves your local SEO.
- Manage and monitor replies and optimise response rate and content.
Store locator
- Help your customers find nearby locations faster with an automatically updated and SEO-optimized store locator and location pages.
- Automate structured data on local landing pages.
Our approach
Optimising your business for local search can be difficult to handle on your own. We can help you enhance Local SEO in a well-structured and systematic way, so you understand the reasons behind those implementations and the benefit that comes from them. Our approach consists of five stages:
- Scanning your business’ local presence on Google and setting up a current state report so that we pinpoint area for improvement
- Data clean-up and alignment across all locations
- Optimisation of the GMB listings for local search
- Enabling reputation management and developing a GMB posting strategy
- Increasing discovery search impressions and micro-conversions
Local search optimisation services
Contact us for more information on the services we provide regarding local search optimisation.
We will prepare a personalised plan for your business and strategically choose the KPIs you would want to measure.
What our clients say
