You can associate Google Search Console with various Google services

Starting today, Google Search Console offers an enhanced Association page that allows you to link your Search Console property to another Google-managed entity, e.g. a Google Analytics account, a Chrome Web Store account, or a YouTube channel. 

“I have already associated my GA account with the Search Console”

If you had previously connected those properties, the association will be automatically carried over to the new Association page that resides within the Settings tab. For example, we are currently seeing our Analytics account connected to the Search Console. 

Why is it important?

Enabling these associations will help you get a better view of your data across various Google services. Google states connecting will allow you to make use of extended functionalities and gain useful insights on how you are performing online. For example, you can get a more complete view of your existing Search Console reports in Google Analytics, including a better understanding of your organic search performance. You can also view the paid and organic reports in Google Ads or publish apps to the Chrome Web Store on behalf of your site. 

In addition to this, you will be able to also better measure user experience on the web via the Core Web Vitals feature in Google Search Console. Core Web Vitals are a set of real-world user-centered metrics that quantify key aspects of the user experience, such as load time, interactivity, and visual stability. You can currently find them under the Enhancements tab in Google Search Console’s overview page. 

How does it work?

You can request the association with a Google service and “approve” this request in Google Search Console. Currently, you can associate only one Search Console property with a GA property.

For any other Google service (apart from Google Analytics), you should use their own management console to request the association with a Google Search Console property. This is usually done via the Settings page. 

You can approve or deny requests via the Association page itself. 

Need help with setting up a Google Search Console Association?

You can also reach out if you need any help with establishing the connection between Google’s services and the Search Console. In case you don’t have a Google Search Console, Google Analytics, or Google Ads accounts, we can help you with the setup so you can start tracking performance today!