Website Optimisation
Website optimisation is the process of using best practices, tools, and experiments to improve a website’s performance and ability to drive business goals, e.g. drive more traffic, increase conversions, grow revenue.
We can support you on the following Google Analytics workstreams:
- Mobile-friendly website (AMP, responsive design, micro conversions, etc.)
- Pagespeed – technical SEO and the “core web vitals”
- SEO Strategy – content marketing and technical on and off-page
- Optimisation for Local Search (store locator and local landing pages)
- Consulting on UX & CRO
- Integration of web chat and A/B testing technology
Why is website optimisation important?
The goal of a website is to inform prospective customers of how your product or service can help them solve their problems. Your site must take away the fear of making the wrong decision, and guide prospective customers towards the desired outcome. Depending on the type of business this can be a purchase, filling out a form, reading an article, subscribing to a newsletter. In order for people to engage with your content, you should offer them an excellent user experience. Clear and fast. But this is not all. Your website should also be optimised for different segments of prospective customers that are looking for different solutions to the same problem. We have experience in supporting customers and can help you identify small tweaks that will have a significant impact.
Why should you invest in website optimisation?
It’s not enough to just grow traffic to your website. If prospective customers leave within seconds, something is missing. Or something was not as they expected. You should also optimise the loading speed of the website as well as your content on (your most popular) landing pages. These are the two first steps that we start with when supporting customers.
Services
You can contact us for the following website optimisation services. Custom assignments are also welcome.
SEO Strategy
- Opportunity assessment
- Content gap analysis
- Content creation and content planning support
- Competitor research and competitor content mapping
Pagespeed & Core web vitals
- Improve website speed by implementing technical improvements
- Enhance SEO score on Core Web Vitals.
Local SEO
- Optimise local landing pages and local search performance
- Built citations across multiple platforms
- Learn more here
UX & CRO Consulting
- Identify opportunities to transform traffic into business
- Create reporting to monitor website performance and identify bottlenecks
- Influence and persuade visitors via proven strategies and consult on CRO best practices. Compare your digital assets to best in class in your sector.
Mobile friendly website
- Create a responsive website and improve UX across devices
- Improve website speed by implementing technical improvements
- Create AMP version of your page
Marketing tech
- Integrate web chat to talk to customers online and enhance your conversion rate
- Experiment with different landing pages to determine which ones bring more conversions
Our approach
We prefer to work alongside your in-house marketing team and partners to implement structural improvements to your processes and thinking around website setup and usage. Our clients have experienced increased profitability from optimising current (or deploying new) digital strategies and applying the transferred knowledge.
We work on a project basis – there is no need for expensive monthly retainers and you pay only for the results you get.
Contact us and let us know what challenges you are currently facing and we will prepare a customised action plan that takes into account your business’ needs.
Website optimisation services
Contact us for more information on the services we provide regarding website optimisation. We will prepare a personalised plan for your business objectives.
What our clients say
