Online Advertising

Effective online advertising helps you generate leads, maximise revenue and grow your business faster. We offer a wide range of online advertising services that will help you grow. Driven by data, creativity and the desire to deliver outstanding results, we will assemble the kind of online advertising strategy that will set you apart from your competition. What does it take to succeed online? Achieving the required ROI is not a one-size-fits-all type of approach. However, in our practice we incorporate three key concepts to ensure the success of your campaigns:

Continuous testing of new ideas
Use of (first party) data
Omnichannnel insights

What is online advertising?

Online advertising has many shapes and forms – for instance, search engine advertising (including PPC), social media advertising, local marketing, remarketing, display, or video advertising. What combines all of these types of online advertising, is the purpose they all serve – to influence a targeted customer to engage in a specific outcome – for example, making a purchase.

Why is online advertising important?

Customer journeys for all products and services involve looking for information online. If your business is not there to engage with potential customers in the messy middle of the customer journey, you still have a lot of opportunity to grow! And if you are, we can help you get smarter about when, where, and how often to engage. Online advertising can be used to drive qualified traffic to your site, phone line, or store. Effectively targeted campaigns reach audiences that are looking to solve the problem(s) you can help with. By using online advertising you ensure that your business will be visible at the right time and to the right people.

Services

Our online advertising services consist of several components. You can contact us for the following services.

Marketplaces

List your products on various marketplaces
Set up an Amazon Seller account
Manage and optimise your product feed

PPC & Online Marketing

Be at the top of your game with the latest solutions around performance measurement, testing and reporting
Attribution modelling, smart bidding and advanced tracking features
Attract more (new) customers and improve ROI

Google Shopping Ads

Google Merchant Center, feed optimisation and management, smart campaigns
Integrate margin, inventory, and size based bidding and automate bids when these change
Enhance discoverability on Google’s free (local) listings programs

Display Advertising

With Google’s AI-powered algorithm, your display campaigns get in front of the rights users at the right time
Optimise based on first and third-party data and use insights obtained from first-party data to automate prospecting and remarketing efforts
Incrementality testing of display strategies

Social Media Advertising

Increase engagement and revenue via Facebook, LinkedIn, Instagram and YouTube
Minimise cookie loss from Apple ISFA blockage to maximise use of first party data
Cross channel attribution to invest where incremental results are best

Local Advertising

Build and serve a local customer base and get people to visit your physical location(s)
Use omnichannel insights to make sure you’ll have a more impactful ROI
Local Inventory feed creation and integration for free local listings and LIA’s

Our approach

Getting the online advertising results your business needs can be challenging. In terms of your team’s skills, there are known unknowns, as well as unknown unknowns. We can help you identify those and support your team in getting your online advertising to the next level. We will enhance your online advertising journey by creating custom support based on your needs. And we always use your knowledge of markets and customers as the base for that strategy.

Next steps might look like this:

Assess and define the advertising goals and measurement setup.
Identify low hanging fruit and get buy-in on what needs to be done
Work on your advertising strategy and educate the team on hands-on implementations.
Use best practice data-driven measurement to evaluate and automate in-channel performance.
Work on platform prioritisation, campaign structure, and audience data collection
Evaluate creatives, content, and landing pages and suggest improvements
Create a test and iterate culture to make sure we improve campaign performance continuously.
Automate campaigns in order to direct efforts to strategic initiatives

What our clients say

Developments around operating our physical stores change faster than ever and our customers demand accurate and up-to-date information. Up Analytics’ tooling makes it easier to meet this need and be one step ahead of the competition.

The engagement resulted in the company's increase in quality leads and boosted ads presence. The success of the project was due to the team's outstanding work and professionalism.

The team's strategic, knowledge-driven approach propelled the project forward. They were able to define small changes that yielded massive improvements.